How to Get More Remodeling Leads in 2020

Any time a remodeler calls us for digital marketing help, they ask the same question:
“How can I get more, better leads?”

you’ve probably wondered the same thing. We get it. Remodeling jobs are big, and good leads are hard to come by. Leads are the lifeblood of your business, and one good lead can net you hundreds of thousands of dollars.

More than ever, customers turn to the internet to find home and business service providers, including general contractors. Updating your web presence and dedicating resources to online marketing will help you compete in today’s market. Remember: leads are not customers, at least not yet. It’s important to nurture these prospects with targeted online marketing techniques like email marketing, paid advertising, and social media. Now you’re ready to supercharge your online presence! a great place to start is the constant contact home services marketing guide, the download. This handy reference will walk you through the steps for creating an effective, lead-generating marketing campaign.

That’s sparked a slew of creative marketing campaigns over the past couple of years, featuring virtual conferences, 3-d animation, apps, e-books, and the increased use of social media. These are not necessarily groundbreaking ideas in the internet age, but for the world of government contracting, they mark a shift from the old way of doing business. Traditionally, contractors set up booths at trade shows to interact with government officials and keep them in the loop about new products or technologies. In fact, that was the dominant method of communication between industry and government up until a few years ago.

Kitchen remodel contractor marketing works exclusively with kitchen design and home remodeling contractors to help those business owners market their services in their local service area. We ensure you have a solid digital marketing plan with a heavy emphasis on search engines and social media platforms. What makes us truly unique, as opposed to a general web designer or social media marketing company that offers piecemeal services is that we offer a comprehensive package that generates website visitors through increasing the online presence of kitchen remodeling businesses.

So, to answer your question: you can increase your leads—guaranteed—by following foolproof strategies.

Remodeling Services and Contractors Need Social Media Marketing?

In the commercial sector, you’re going to be marketing to other contractors, developers, and architects. And if there’s any social media platform that can give you a huge chunk of business, it’s LinkedIn. This is the platform to constantly be networking with other construction professionals and posting valuable content to give yourself more authority and make your company stand out. That’s what we addressed in #5 on this list. But if you want to get even more exposure, i recommend taking your best content and making it an ad targeting everyone in the construction industry in your area. The goal is to have content on the platform and then take specific posts to promote as an invitation to see the rest of your content.

80% of Americans spend most of their day on social media and your contractor business needs to be active on social media in order to attract the millions using these platforms. Social media can bring fresh leads to your business by improving your brand awareness through useful social content, also social advertising has proven to be very effective in bringing leads at a lower cost than other marketing methods.

Facebook and other social media networks allow you to distribute highly targeted social media advertisements to the target audience that is right for your home building business, which can be more affordable per lead than other means of advertising. Your content will also help generate leads as you continue to share helpful information. You can also promote your own content through social media with the hope of going viral and increasing that page’s SEO value. Announce new blog posts, a free ebook download, or advice and information about home building or remodeling in your area. Make sure these posts are teasers, with the end goal of getting users to click through to your site to read the full content.

But first, here are some D.I.Y. tips you should attempt first.

Name Of The Game: Get Found, Get Noticed, Get More Remodeling Leads

It can be a challenge to find new leads and clients online. You can update your website, but what good will that do if no one can find it? Chances are, there are scores of potential leads in your area who are looking for a great contractor like you. But how can you get their attention?

If you’re interested in growing your business, you may be searching for opportunities in your home remodeling business’s marketing strategy. One way to get your company noticed is by getting great online reviews to boost your Google ranking.

Seo is one of the most effective and versatile marketing strategies available today. It helps you rank high on search engine results pages, which makes you more visible to prospective customers looking for your services. Our online marketing for contractors includes proven SEO strategies that ensure you dominate the first page of search engines.

Here’s a tip…
keyword research – if you want to attract the right audiences, you need to use the right keywords. We conduct in-depth research to understand which keywords are effective with various tools.  But the main one you can start on right now is “remodeler” plus the area you are located in.  We advise you to type that into Google right now to see what that is like for a prospective remodeling customer.  Imagine all the leads that typed in the same phrase today going to the players in your area that are displayed there.

Increase Remodeling Leads by Leveraging Your Online Reviews

Are you looking for ways to expand your home remodeling business? it can be a challenge to find new leads and clients online. You can update your website, but what good will that do if no one can find it? chances are, there are scores of potential leads in your area who are looking for a great contractor like you. But how can you get their attention?
if you’re interested in growing your business, you may be searching for opportunities in your home remodeling business’s marketing strategy. One way to get your company noticed is by getting great online reviews to boost your Google ranking.

Referrals and recommendations have always been and will continue to be the best source of qualified remodeling leads. However, while recommendations and referrals used to happen face to face, they’re now happening online via online testimonials and reviews and social media sites. If you want more remodeling leads, you’re going to have to have an incredible online review portfolio. Ask current clients for testimonials, and be sure they’re visible on your home page.

You’re The South Texas Expert Contractor/Remodeler Kind Of Content Marketing

Content is a great way to establish a strong online presence, especially for contractors, which is why we have made it a part of our contractor’s internet marketing services. You can showcase your expertise, maintain a dynamic website, and rank high in search engines through content.

Here’s what you should shoot for with every demonstration of your expertise:
value-based content – create content that is more than just a space to add keywords. Your content should be focused on informing your target audience and showcasing your expertise. It helps build trust and enhances your reputation.

Demonstrate your expertise on your first impression.  Emphasize the mastery of your craft.  Remind that you are local and nearby.

“Can’t emphasize this enough… often the first impression someone has of your contractor or remodeling business is something they found in a Google search. What they see is of profound importance to winning or losing that prospect.” – Tony “Ty” Yeager

Why Are Websites Necessary for Small Business Growth?

Over the years and working w/ countless home services contractors and remodeling companies and reviewing thousands of websites, we have discovered the key elements of a successful internet marketing strategy and we’ve boiled it down to a simple checklist to get you started with. This checklist will help you identify what is missing from your current digital marketing strategy and what you must focus on next to take your company to the next level. Here at home remodeler SEO, we specialize in helping remodeling companies and general contractors increase their sales and maximize their lead flow online by getting their internet marketing right.

Be Strategic with Email Marketing

More than ever, customers turn to the internet to find home and business service providers, including general contractors. Updating your web presence and dedicating resources to online marketing will help you compete in today’s market. Remember: leads are not customers, at least not yet. It’s important to nurture these prospects with targeted online marketing techniques like email marketing, paid advertising, and social media. Now you’re ready to supercharge your online presence! a great place to start is the constant contact home services marketing guide, the download. This handy reference will walk you through the steps for creating an effective, lead-generating marketing campaign.

Where to Start Getting More Remodeling Leads

Most remodeling companies will agree that referrals are highly valuable and some of the best kinds of leads they receive. Start building relationships and referrals will be sure to follow. Treat your current clients right; go the extra mile to make sure they’re happy, and they’ll refer you to their friends and colleagues. Work on building a circle of influence in your community. If you have a good relationship with local realtors, for example, they can refer their customers to you and get your name out to a large number of people. Word-of-mouth can be the best type of advertising. Referrals can also come from the better business bureau website, so be sure your business is BBB accredited.

D.I.Y. SEO For Contractors and Remodeling Services

SEO is beneficial to contractors for several reasons. The most significant is the low costs. Ranking organically on Google is completely free, unlike advertising campaigns. Seo also increases your online visibility on places where prospective clients look for services while ensuring that they have your contact information available to reach out to you.

How we can help you with our Contractor Marketing Service?

Social media and online review sites have drastically changed the way word of mouth advertising works. Potential customers who are searching for a new contractor can quickly discover what past customers have said about your company. While having a wealth of positive reviews can draw even more customers to you, negative reviews can take a toll on your bottom line. Our reputation management services can not only protect your online reputation but put it to work as a powerful marketing tool for your business.

In the digital era, most businesses have found a way to make revenue online. The construction industry is an exception because it is entirely physical. However, smart contractors can still use the internet to market their services. The construction industry includes a wide variety of different trades including general contractors, electricians, plumbers, roofers, gutters, HVAC, concrete, foundations, tile layers, cabinet makers, and many more. All of these trades can benefit from a complete and robust digital marketing strategy. To effectively promote your business online follow the below framework.

We promise to revisit the topic of online home improvement lead generation, discuss further marketing techniques that work for busy, up-and-coming residential contractors. We’ll focus on why you need leads, and why word-of-mouth referrals will only work for so long. We’ll also talk about how the landscape of home improvement is changing—and how those forces could shape your marketing approach in the years to come.

Maybe this could be your story:

Patrick Richardson is the owner of Murray hill remodeling in Beaverton, Oregon. He’s operated a successful remodeling business for 22 years. Word of mouth has always been his go-to marketing strategy. It required no effort and always seems to keep a steady flow of new jobs coming in though in the back of his mind he knew he would eventually need to find a more reliable way to generate leads if he was to really grow his business. Patrick had been thinking about applying an online marketing plan for many years. He knew he would have to eventually if he wanted to continue to grow his company. A lull in jobs at the beginning of 2017 spurred Patrick to finally take action and find someone to help him create a sustainable marketing system that would bring in new customers for years to come.

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